Disney se lance dans les fringues goths
Kendrel 22/02 à 11:39
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Lu sur wsj.com:
Disney, the company that created "the happiest place on earth" and cornered the market on pink, is embracing a darker aesthetic as it reaches out to an unlikely audience for new merchandise: female "goths."
In the run-up to the March 5 opening of director Tim Burton's movie "Alice in Wonderland," Walt Disney Co.'s consumer-products division is aiming its marketing firepower at young women and teenage girls, particularly those who gravitate to darkly romantic entertainment like the "Twilight" series.
Yeah, merci Tim Burton pour ta vision sans consession de l'univers dark :p